Olympic equipment manufacturers unite to accelerate eco-action in sailing and tackle plastic pollution

POP removes all types of plastic waste within 50 metres of the shoreline on beaches in Myanmar and Thailand where communities in urban and coastal areas are increasingly affected by plastic pollution. POP removed 460 tonnes of plastic from the shorelines of Thailand and Myanmar in 2023 alone.

Element 6 Evolution has now invested in Starboard’s plastic credit, verified by Verra, a global leader in the development and management of high-integrity, high-impact programs for climate, sustainable development, and environmental projects, and will continue to contribute to collecting more tonnes of plastic waste on a rolling basis per production of boats. Recognising that plastic use cannot be entirely eliminated from their production processes, both companies understand the value of verified plastic credits. These credits allow Element 6 Evolution to take immediate action that is both locally and industrially relevant.

POP operates in Chon Buri, Thailand, where Element 6 Evolution is based, making the program directly impactful to the region. The investment in plastic credits supports the essential funding needed for POP’s programs and ensures the project’s continued expansion.

Beyond waste removal, Starboard’s POP also empowers local communities by supporting waste management infrastructure, conducting educational school programs, and offering livelihood workshops. This collaboration reflects the shared values of both Olympic equipment providers, who understand the responsibility to support not just the sport but the ocean that makes it possible.

Alexandra Rickham, World Sailing Director of Sustainability, said, “The Starboard Plastic Offset Program addresses a major challenge for manufacturers – the impact of their processes and sustainable use of materials. By removing plastic waste from the oceans, providing training in waste reduction, recycling and upcycling, POP is not only contributing to a sustainable sport but also supporting the communities in which it operates. The results are impressive and will continue to set a positive example throughout sailing.”

John Higham, Chief Commercial Officer at Element 6 Evolution, commented, “Joining Starboard’s POP is a natural fit for us, as the project directly benefits the region in Thailand where we operate. Rooted in a shared passion for watersports, the POP is dedicated to combating ocean plastic pollution and making a meaningful impact in the local community.”

Svein Rasmussen, Starboard CEO and former Olympic Windsurfer, added, “Element 6’s collaboration with POP demonstrates the leadership our industry needs. Combining innovation with purpose, making sustainability a key part of the watersports industry.”

Starboard has been globally recognised for its eco-action, receiving World Sailing’s 11th Hour Racing Sustainability Award in 2020 and the Climate Impact Reduction award from Sport Positive in 2024. By combining their strengths as Olympic equipment providers, Starboard and Element 6 Evolution are setting new standards for the future of sailing and watersports.